Zara spent the night with Vicky Pattison's ex-boyfriend Alex Bowen after he'd only been in the villa for a day and immediately regretted her actions .
The official statement read: “Following recent actions within ITV2 show 'Love Island' is is with deep regret that we, the Miss Great Britain Organisation, have to announce that Zara Holland has formally been de-crowned as Miss Great Britain."
"As an organisation we have not taken this decision lightly, we are close to all of our winners and wherever possibly stand by them during their rein. That said, we feel we have no choice but to make this decision under the circumstances.
"The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward.
“We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.”
The organisation had also stated that the 1st runner up, Deone Robertson, will be Miss GB for the remainder of the year.
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