At
the event, the AUC and the international Committee will reveal the
dates and timelines for submission of entry and Guidelines,
adjudication process, public voting and nominees’ announcement for
the 2016 edition of the awards as well as dates for this year’s
main AFRIMA Award ceremonies.
In
a letter of invitation addressed to AFRIMA delegates from the African
Union Commission (AUC) signed by Dr Marie-Goretii Harakeye, the
Acting Director of Social Affairs, it states that the conference will
bring together award winning music stars, creative/entertainment
industry stakeholders, cultural enthusiasts government officials,
corporate sponsors, and media practitioners among others.
There
will also be a robust and intellectual session on the theme: “Using
Music, Culture and Entertainment as Tools for a New Africa”. It
will be a forum for discussion on how to engage the values and spirit
of Pan-Africanism for greater collaborations in culture and music for
sustainable development, in line with the African Union cultural
agenda for peace, integration, democracy, economic advancement and
social development.
The
10th African Union Youth Charter Conference featuring a high level
roundtable and intergenerational dialogue and cultural presentations
will witness a convergence of participants including President,
Islamic Republic of Gambia, His Excellency, Sheikh (Dr.) Yahya Jammeh
Babili Mansa; Vice President Dr. Isatou NjieSaidy; Minister of Youth
and Sports, Hon. Alieu K. Jammeh; Commissioner for Social Affairs,
Africa Union Commission, Dr. Mustapha Sidiki Kaloko; and President,
Pan African Youth Union, Ms. Francine Muyumba.
Others
include Director, Culture Division, Africa Union Commission, Ms
Angela Martins, Chief Brand Strategist, PRM Africa and
President/Executive Producer, AFRIMA, Mr. Mike Dada; members of the
International Committee of AFRIMA; Africa Union Commission
executives, AFRIMA 2015 award winners representatives that include
Award Winner in the Best Collaboration category in 2015, AKA (South
Africa); Revelation of the African Continent, Adekunle Gold
(Nigeria); Best African Rock, M'vula (Angola); Best Artiste in
African Reggae, Ragga and Dancehall, Stoneboy (Ghana); Best Female
Artiste in Eastern Africa, Tsedenia (Ethiopia); Best Artiste in North
Africa, Ahmed Sultan (Morocco), and Best Artiste in Central Africa,
Stanley Enow (Cameroon) among others.
Speaking
on the event, Mike Dada said: “The cultural and media conference
organized by the African Union Commission and AFRIMA holding during
the 10th African Youth Charter in Banjul is to provide a platform for
music practitioners, recording artistes, cultural experts, policy
makers, corporate sponsors and media practitioners working in the
creative and culture sectors to interface within Africa’s rapidly
evolving music scene and contribute to its transformation
narratives."
He
said further: “Creative economy is still at its infancy in Africa,
as the continent's economies remain heavily dependent on agriculture
and natural resources. However, the creative industries are providing
Africa with real economic traction, a hub of cultural heritage with
the opportunity to diversify while at the same time stimulating
social, cultural and political development.”
The
event will be wrapped up with a meeting and courtesy visit to the
president of The Gambia, president Yahyah Jammeh and AFRIMA ‘Turn
Up’ Party that will take place at the prestigious Senegambia Resort
in Banjul, the capital of Gambia.
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